Ford Fusion Hybrid given to Microsoft CEO

In an apparent publicity stunt highlighting the partnership between Ford and Microsoft in creating the SYNC multimedia system, Ford President and CEO Alan Mulally delivered to Microsoft CEO Steve Ballmer a new 2010 Ford Fusion Hybrid, equipped with the 1 millionth SYNC system, which is powered by Microsoft Auto software.

SYNC is Ford’s fully integrated, voice-activated, in-car communications and entertainment system for mobile phones and digital music players. Since its debut in 2007 on the Ford Focus, SYNC has continued to gain in popularity. More than 80% of the vehicles Ford sells in North America are equipped with the system.

SYNC continues to expand its applications. In 2008, SYNC was upgraded with two new applications, Vehicle Health Report and 911 Assist, and more are on the way.

Ford’s latest SYNC application, Traffic, Directions and Information, will be available for download this summer. It will provide simple hands-free access to personalized traffic reports, precise driving directions and up-to-date information including business listings, news, sports scores and weather.

“Working with Microsoft and other key technology partners, we’ve made Ford the connectivity leader in the auto industry,” said Jim Buczkowski, director of electrical and electronic systems. “We do not plan to stand still; we have several additional developments in the pipeline, including launching SYNC in Europe and around the world.”

The 2010 Ford Fusion Hybrid is the new benchmark in midsize sedans. being the most fuel-efficient midsize car in America, with a certified 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.

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