Media Kit

ModernRacer.com is a comprehensive site offering information on the latest performance cars in the American market that most people can afford, along with regular feature articles, high resolution pictures, extreme driving tips and more. This site appeals mostly to young individuals with disposable incomes who are interested in "real world" cars. The number of unique visitors to the site has been growing rapidly since our "official" launch in October 2001. Regular updates keep the site fresh and the number of visitors is bound to keep increasing.

Also part of the network is ModernOffroader.com, a relatively new offering information on the latest trucks, crossovers and sport-utility vehicles available in the American market. Similar in style and format to the original ModernRacer.com, this website is fast gaining ground, offering truck enthusiasts and soccer moms alike a chance to find out more about the vehicles they own, or even aspire to drive.

Site Statistics

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* Traffic graph from August 2003 till June 2004 shown.
Average Monthly Page Views : 500,000+
Current Monthly Unique Visitors : 170,000+
Average Daily Unique Visitors : 8,000+
Total Monthly Visitors : 220,000+




* "Network" implies American networks such as AOL Online, MSN, etc.
Demographics :
United States : 76%
Canada : 3%
United Kingdom : 1%
Rest of Europe : 4%

All the above stats are current as of July 2004.
Traffic statistics are furnished by our web hosting provider, ValcatoHosting.com, using Webalizer web statistics software.


Modern Racer Network traffic ranking in relation to other popular websites:

Website	World Ranking
Car and Driver caranddriver.com Motor Trend motortrend.com AutoWeek autoweek.com Road and Track roadandtrack.com Modern Racer Network modernracer.com Automobile Magazine automobilemag.com	14,883 15,144 23,664 51,490 59,909 69,614

All the above stats are current as of July 2004.
Traffic rankings are provided by Ranking.com, using paid market research services from companies such as Alexa, AC Nielsen and Media Metrix to calibrate statistics.
Rankings shown are in relation to all websites in the world, not just automotive entities.
Another traffic analysis website, Alexa.com shows an overall ranking of about 80,000, but takes the average of three months of traffic, which fails to reflect on current growing site statistics. However, weekly average ranking of about 65,000 shown by Alexa.com matches that of Ranking.com.


Shown below are the results of a user survey carried out by Burst Media, a well-establised advertising agency, indicating that our network targets a desirable demographic for automotive-related organizations:

Age Groups	Percentage of Visitors
Under 18 18 - 24 25 - 34 35 - 54 55 - 74 Over 75 / Prefer not to answer	7% 38% 25% 18% 7% 4%

To briefly summarize the rest of the survey :

• 89% of visitors are male.
• 35% have a college education or higher.
• 49% are in the managerial/technical/professional fields.
• 31% have an annual income of over $50,000 (24% preferred not to answer).
• 55% visit at least once a month (48% visit once or more times per week).
• 42% are first-time visitors (indicating continuing growth).

All statistics shown above are for ModernRacer.com and ModernOffroader.com combined.
Please note that traffic ranking statistics from other sources may vary.

Details

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o This site is highly targetted towards mainly young driving enthusiasts with disposable incomes who own or are truly interested in purchasing an affordable performance car or other automotive products.

o Each page on the website has at least three available advertising spaces - one 728 x 90 leaderboard, one 160 x 600 skyscraper, and one 120 x 60 button.

o All statistics and ad management are handled by AdBrite.com, a well-established third party American entity used by the likes of Amazon.com among others.

o You can submit your own banner, otherwise FREE jpg or gif format banner designing is available on request. before making a purchase.

o Click-through rates are high for ads relating to automobiles, automotive parts and products. Adult sites are NOT accepted, except for lottery and casino sites.

o Banners will be rotated throughout the site for maximum exposure.


Ad Rates

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Ad space is charged by CPM (cost per 1000 impressions). Other forms of advertising, such as CPC (cost per click) and CPA (cost per action) campaigns, are not available. Currently, the following ad spaces are available:

768 x 90 top-of-page leaderboard banner ads : $2.00 CPM
Banner will be on rotation at the top of all pages. Can also display 468 x 60 banners, but rates will remain the same regardless of banner size.
Buy

120 x 600 right-side vertical skyscraper ads : $2.00 CPM
Skyscraper ad will be on rotation at the right side of all pages. Can also display 120 x 600 skyscrapers, but rates will remain the same regardless of banner size.
Buy

120 x 60 top right-side exclusive button ads : $2.00 CPM
Exclusive non-rotated button ad will be displayed on the top right corner of all pages. Only one sponsor available per month.
Buy

Homepage text link with description : $199 per month
One sponsored links will be displayed under the headline graphic on the homepage. Only one sponsor space available per month.
Buy


View all available ad space options and buy now using your credit card!

Other ad sizes and formats are negotiable. to discuss these further. However, no CPA or CPC ads will be accepted. All credit card transactions are handled by AdBrite.com technology.

If instead, you would like to target a wider variety of websites for your advertising campaign, may we recommend the FastClick Ad Network. Fastclick is one of the biggest players in the online ad industry, with thousands of websites in its portfolio of web publishers, and they have represented numerous major companies including Ebay, Western Union and Yahoo. Fastclick also represents us in the wider ad market. Feel free to contact them.

Contact

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If you would like more information on ModernRacer.com, please .